Purple Music – Life’s What You Make It

Powerful!

Enjoy Life’s What You Make It song by Placebo and the intense video directed by Sasha Rainbow.

Rainbow explained of her video:

“The two boys in the film live in this extraordinary place (electronic waste dump in Ghana), which, for me, highlights a human’s ability to adapt with incredible strength, resilience, and humanity.

I hoped to capture the environment in a dreamily meditative way that would at once juxtapose and yet synergise with the theme of the song and glimpse at a part of the repercussions of our current technological revolution.

Technology on the one hand is enabling us to create things beyond our wildest imagination, and yet little discussion has been had about what to do with all our discarded e-waste.”

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Purple Music – Rocket Man

Amazing remake!

Although the song is a timeless hit now, this video is an amazing modern interpretation of Rocket Man song.

In his own interpretation of Elton’s iconic hit, Iranian filmmaker and refugee Majid Adin reimagines “Rocket Man” to tell a whole new story of adventure, loneliness and hope. The Cut, proudly supported by YouTube, invited filmmakers to create the first official music videos for three of Elton John’s most famous songs.

Purple Music – Elevator

Amazing!

The band Young Rival realised for their song Elevator an handmade video using dot matrix printers, and the result is just stunning. The video was directed and edited by John Smith.

Some insights about the process:

This video was digitally shot and edited, and then printed out frame by frame on dot matrix printers, and re-scanned to achieve the final result. Conceptually the video was heavily inspired by the work of Canadian animation pioneer Norman McLaren – specifically his work “Pas De Deux“.